info@emample.com
+7 926 000-00-00

Account-based marketing (ABM), also known as key account marketing

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness[1] in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise level sales organizations.

Account based marketing can help companies to:

  • Increase account relevance
  • Engage earlier and higher with deals
  • Align marketing activity with account strategies
  • Get the best value out of marketing
  • Inspire customers with compelling content
  • Identify specific contacts, at specific companies, within a specific market

While business marketing is typically organized by industry, product/solution or channel (direct/social/PR), account-based marketing brings all of these together to focus on individual accounts. As markets become increasingly commoditized, customers see little or no difference between suppliers and their competitors, with price as the only obvious differentiators.

Leave a Reply

Your email address will not be published. Required fields are marked *

Address

3775 Vermont Ave, Los Angeles, CA 90007

Phone

+7 499 000-00-00
+7 495 111-22-33

Email

info@example.ru
sales@example.ru

Business Hours

Mon-Fri 9am - 6pm